Which Email Practices Seem to be Working for Brands?

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Clik here to view.Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at sign-up, are more commonly starting their relationships with a welcome email (but less frequently with an offer), and are making the unsubscribe process easier. But which of these practices appear to be working for brands today? (more…)