The Lifestyles of Affluent Influencers

Some customers are more important than others, says iProspect [download page] in a new study covering “affluent influencers” – the 40% of affluent adults (more than $100,000 in household income) who define themselves as influencers. Knowing what activities these individuals regularly engage in can assist marketers in producing and placing their ads in a way that maximizes their ability to “influence the influencers.” So what does the affluent influencer’s lifestyle look like? Hint: Not much like the “Lifestyles of the Rich and Famous.” (more…)