Local Biz Searchers Using Mobile or Tablet More Likely to Purchase Than PC/Laptop Users

Almost 86 million people use their mobile phones to seek local business information in the US, according to results from the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study [pdf]. The study highlights the growing importance of mobile devices to search, with the total number of visitors to search navigation sites conducted via mobile phones and tablets growing by 26% and 19%, respectively, between March and December 2012. Even more encouragingly, mobile searchers are more likely than PC and laptop searchers to make a purchase. (more…)