77% of Market Intelligence Users Say Their Investments Have Paid Off

Budget-holders continue to report benefits from investing in market intelligence, according to [pdf] a recent report from the Global Intelligence Alliance (GIA). The study is based on a global survey of more than 1,200 market intelligence (MI) professionals (58% share of sample) and users (42%). While one might expect MI professionals to have a high view of market intelligence ROI, decision-makers were as likely to say their investments have paid off (82% and 77%, respectively). (more…)