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Integration of Social Apps and Curated Content Into Websites Said to Boost User Engagement

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Livefyre-Benefits-Integrating-Social-Apps-Curated-Content-July2013
Businesses that integrate mature real-time social applications (such as sharing widgets, real-time comments, live blogs and live chat applications) into their websites claim a variety of benefits, according to a study from Livefyre. Among the 73% of respondents who reported integrating such apps, virtually all (95%) cited some benefit, most commonly greater user engagement with their brand (88%) and direct connection with their audience (54%). (more…)


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