“Fashionistas” Say Blogs, Message Boards Are Their Top Social Source of Inspiration

A survey of US adult female social media users who strongly agree with the statement “Fashion and beauty are extremely important to me” (fashionistas) has found that blogs and message boards are their most influential social property when making buying decisions. The study, commissioned by NetBase, reveals that 62% of fashionistas consult these platforms for inspiration before making a purchase in at least one product category. (more…)