More mobile location-based advertisers are using geo-fenced strategies, and new survey results from CouponCabin.com indicate that 20% of smartphone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby. The CouponCabin.com survey results, released in conjunction with the company applications’ new geo-fencing feature, also reveal that two-thirds of smartphone owners would be at least somewhat interested in a mobile application that lets them get notifications for geo-targeted coupons. (more…)
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2 in 3 Smartphone Owners Interested in Geo-Targeted Coupon Alerts
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