Top-Selling New CPG Brands Revealed

In 2011-2012, only about 1 in every 10 new CPG brands – of which there were almost 1,900 – managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status,” reveals Information Resources, Inc. (IRI) in a recent study. Those 200 top-selling launches each achieved more than $13 million in first-year sales, with an individual average of $39.5 million. Among food and beverage brands, Dannon Oikos topped the list with almost $284 million in total year-one multi-outlet dollar sales. (more…)