Recent research indicates that many marketers consider events to be of significant importance to their businesses, and that small businesses share that belief. According to a new study [download page] from the Virtual Edge Institute, attendance at physical and online events is on the rise, though that appears to be the case more for online events. Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat. For physical events, 42% say attendance is trending up, slightly more than the 39% who say it is flat. (more…)
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Event Producers Say Online Attendance Trending Up
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